Welcome!

Server Monitoring Authors: Liz McMillan, Carmen Gonzalez, Ken Schwaber, JP Morgenthal, Pat Romanski

Related Topics: IBM Cloud, Microservices Expo, Containers Expo Blog, @CloudExpo

IBM Cloud: Blog Post

Technology Drivers Disrupting the MSP Market | @CloudExpo #Cloud #ITaaS #Azure

Fireside chat with Paul Guerin, Vice President at Nerdio

Paul Guerin is a serial entrepreneur who has over 25 years of high-tech experience and channel sales and development.

What are the technology drivers creating the disruption the MSP market?

Nerdio Paul F. Guerin, VP of Sales and Business Development: The ubiquitous availability of business grade internet, enterprise class colo facilities, and advancements in virtualization technology coupled with cloud IaaS from Amazon (AWS) and Microsoft (Azure) are changing the way way MSPs deliver services to the customers in a disruptive way.

Where are managed services going?

Guerin: Historically MSPs derived their revenue from selling hardware and software and providing the professional service needed to implement business solutions for their customers. Today, while the MSP market is flourishing, revenue from those traditional sources is shrinking and all of the growth is being fueled by managed services and cloud services. How to grow managed service revenue and deliver advanced cloud services to customers in a profitable way is the big challenge MSPs face today.

Is AWS vs Azure going to be like Pepsi and Coca Cola?

Guerin: Amazon, Microsoft, and IBM are the three public cloud powerhouses vying for the hearts and minds of the MSP community. They all have their strengths and weaknesses today and are working furiously to fill in the gaps. Adar has built a very successful business leveraging technology from VMware and Microsoft, among others, so it's logical that our initial public cloud service will be Microsoft Azure based with an all Microsoft technology stack. We will of course follow the market closely and down the road to make sure our technology runs on the public clouds our partners require.

Are MSPs getting out of the IaaS business?

Guerin: Many MSPs today are still heavily invested in their own IaaS offerings. However, what we see in the market is that more and more MSPs are looking to invest their resources in other more strategic things and are looking to leverage public clouds and partner with advanced cloud service providers like Adar to deliver business solutions for their customers. The migration from on premises to the cloud is a dramatic shift for both the customer and the MSP, but there is no question this is where the market is going.

How will MSPs stay competitive without advanced cloud services?

Guerin: I think there would be strong agreement among the MSPs who service the SMB marketplace that cloud services is the direction the market is moving, and that in order to stay competitive, this must be baked into their business strategy. It is estimated that Microsoft alone is adding as many as 50K new Office 365 users a month! The question, though, is not only how to migrate their customers to the cloud, but how to do that profitably? Many cloud services like backup and IaaS, have already been commoditized and margins are low. This is where a comprehensive offering like ITaaS can be strategic. Not only does the service itself deliver healthy margins for the MSP, but many of the core managed services revenue streams such as onboarding, help desk, and virtual CIO are integral to delivering it to the customer.

Wheel_v4(1).jpg

Many MSPs started to build their own ITaaS offering. Why do you think there may be a shift?

Guerin: Until recently, there have not been many good "buy" options in the buy versus build analysis for ITaaS. The advancement in public cloud IaaS by Microsoft, Amazon, and IBM is also causing many MSPs to rethink their decision to invest in their own IaaS. Building an in-house solution is expensive, time-consuming, requires highly skilled (and costly) technicians, and is fraught with risk. If an MSP can achieve the same or better margins partnering for advanced cloud services, this makes a lot of sense. Partnering is safer, faster, and often a better economic decision. This strategy also frees up the MSP to focus on their core competency, which is providing managed services to their customers, rather than being software developers themselves.

How important is the cost of service delivery to MSPs today?

Guerin: The cost and quality of service delivery is becoming more and more critical for MSPs. The technology is getting more complex and the cost of engineering resources is increasing. In some parts of the country, you could make the case that this pool of talent is fully employed. What's needed are proven solutions that can be implemented and managed in a cost effective way.

Is ITaaS the answer?

Guerin: I don't know if ITaaS is THE answer but it is absolutely part of the answer. Nerdio is a proven advanced cloud service that is in use by hundreds of customers and thousands of users! It enables MSPs to fully migrate (desktops and servers) from on prem to the cloud. Not only is Nerdio a perfected VDI-centric platform, but the Nerdio Admin Portal (NAP) provides discovery, provisioning, onboarding, management, and billing functionality that make deploying and managing the service cost effective and has a high quality of service delivery.

Nerdio was a successful MSP that chose to build an ITaaS platform - explain?

Guerin: Adar, the developer of Nerdio, has been a successful MSP in the cloud services space for a dozen years. The company has strong domain expertise and sees the problems that need to be solved - to facilitate the migration of SMBs to the cloud - through the eyes of our MSP partners. A couple of years ago, Adar realized that the best strategy to achieve our vision as a company was to productize our ITaaS platform and provide the provisioning and management technology (NAP) that would allow other MSPs to become ‘us' in their market. This was the genesis of Nerdio, and today our partners are delivering high margin advanced cloud services to their customers. Based on the feedback we've received since the introduction of Nerdio, there's no question that our timing is right.

About Paul Guerin:
Paul Guerin is a serial entrepreneur who has over 25 years of high-tech experience. Early on, he was part of the original executive sales team for Lotus Development Corporation, one of the most successful software companies of that era. Paul went on to hold senior executive positions in a number of successful businesses such as Beyond, Torrent Systems, and Digital Archaeology. To top it off, most recently he served as CEO of the well-known venture-backed startups Rebit and Jabber. Originally from the Big Apple, Paul has a Masters from St. John's University in Queens. When Paul's back home in wonderfully scenic Colorado, you'll find him hitting the slopes and making the rest of us jealous.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Silicon Valley and Paris, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Blockchain, Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Tip her if you like her articles: http://xeniar.tip.me

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...