Welcome!

Server Monitoring Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Carmen Gonzalez, Ken Schwaber

News Feed Item

Oracle Marketing Cloud Enhancements Simplify Marketing While Delivering Personal Customer Experiences

Create an Ideal, Interactive Customer Experience With the Industry's Most Enterprise-Ready Marketing Cloud Platform

SAN FRANCISCO, CA -- (Marketwired) -- 07/16/14 -- Oracle Marketing Cloud Interact 2014 -- Oracle (NYSE: ORCL)

News Summary
The marketing landscape is increasingly crowded with one-off technology solutions that can actually complicate the very tasks marketers need to simplify, while adding significant complexity for their IT counterparts. Modern marketing demands a unified, data-driven approach, not the data silos and integration challenges that point solutions create. Marketers need easy access to consolidated data to better engage audiences and analyze performance. Today, Oracle announced updates to Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers.

News Facts

  • Building on its commitment to help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue, Oracle today announced new features and enhancements to Oracle Marketing Cloud.
  • Key updates include look-alike modeling that helps companies accurately pinpoint ideal customer prospects, more mobile-native engagement options, and content marketing capabilities that make it easier for marketers to simplify content creation and distribution across multiple channels.
  • The enhancements further integrate Oracle's range of marketing solutions -- which include Oracle Eloqua, Oracle Responsys, Oracle BlueKai, Oracle Content Marketing and Oracle Social Marketing -- and reinforce Oracle Marketing Cloud's position as the industry's most comprehensive marketing platform.

Increase Customer Centricity with Messaging, Mobile, and Content Enhancements

  • Automated workflow for look-alike models. Marketers and publishers can use Oracle's BlueKai data management platform to easily build customized look-alike models that learn from the seed data of existing top customers to find new, high-value audiences. They also can use best-of-breed modelers to access multivariant modeling technology seamlessly within Oracle's BlueKai data management platform.
  • Push notifications deliver messages at the right time. Marketers can now send personalized push notifications to mobile devices via Oracle Responsys Marketing Platform Cloud Service -- either alone or as part of multistage, cross-channel marketing programs -- further personalizing the customer experience across any channel with which the customers want to engage.
  • Personas deliver the right content. Marketers can now build personas that reflect the attributes of their ideal customers. With a click of a button, they can activate them as segments in Oracle Eloqua Marketing Cloud Service to deliver persona-driven messaging across e-mail, display, mobile, and social channels.

Simplify Marketing with Improved Content-Creation Tools

  • Optimize cross-channel marketing management. User interface enhancements to Oracle Responsys Marketing Platform Cloud Service make it easier than ever for marketers to orchestrate experiences and create a digital dialogue across e-mail, SMS, push notifications, web, social, and display advertising.
  • Gain a single view of programs, campaigns, and content. With Oracle's marketing calendar, marketers can align content with programs and integrate activities from Oracle Content Marketing, Oracle Eloqua Marketing Cloud Service, and third-party marketing partners.
  • Streamline e-mail creation. Enhancements to both Oracle Responsys' and Oracle Eloqua's e-mail message designer help marketers quickly create and test pixel-perfect responsive e-mails. Working from standard templates, easily imported designs, or a blank canvas, marketers can deliver highly personalized messages regardless of technical skill.

Leverage Enterprise-Scale Data Management, Automation, and Marketing Processes

  • Orchestrate content marketing workflows across multiple teams and stakeholders. New granular rules in Oracle Content Marketing help marketers build precise content-development workflows. Expanding the reach of who can contribute and approve content simplifies high-volume content creation, a critical element of a modern marketing strategy.
  • Streamline management and maintenance. A new Oracle Eloqua marketing operations center allows marketing operations teams to quickly analyze system performance and throughput and easily perform maintenance tasks, simplifying the administration of an organization's large-scale, global marketing hub.
  • Automate SMS messaging. Oracle Responsys APIs have been extended to support automated, programmatic SMS messaging.

Supporting Quote

  • "Delivering marketing solutions that simplify marketing processes and enable true customer-centric marketing are key to creating ideal customers and brand advocates," said John Stetic, group vice president, Products, Oracle Marketing Cloud. "The latest updates to Oracle Marketing Cloud reinforce our commitment to delivering marketing simplicity in an easy-to-use, enterprise-ready marketing platform so marketers can focus on their ultimate objective -- attracting and developing ideal customers."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Jessica Elkus
Oracle
+1.415.278.5410
Email Contact

Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...