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AppDirect Unveils Mobile Capabilities to Deliver Cloud Technology Across Web and Mobile Platforms

Connected Software Ecosystem Enables Businesses to Find, Buy and Manage Essential Cloud Applications Securely Anytime, Anywhere

SAN FRANCISCO, CA -- (Marketwired) -- 06/26/14 -- AppDirect, the leading cloud service marketplace and management company, announced today that it is extending its capabilities to mobile devices to make AppDirect features and functionalities available across every platform. Working through its network of partners, AppDirect is enabling enterprises to easily access, manage and provision critical cloud apps across the web and mobile devices.

"Recently, there has been a lot of discussion in the industry about 'cloud-first' and 'mobile-first' solutions and strategies. AppDirect's mobile capabilities change that conversation," said Daniel Saks, co-CEO of AppDirect. "The AppDirect platform enables seamless interoperability across cloud and mobile technologies, so businesses and end users can get the benefits of both without needing to prioritize one over the other."

As an increasing number of employees use their own devices to access company resources, small businesses and large enterprises alike have struggled to manage applications across their corporate environments. In fact, 70 percent of employees already use their own devices to access company data(1), and over 15 percent do so without the IT department's knowledge.(2) In response, 90 percent of businesses are considering a BYOD strategy.(3) With its mobile capabilities, the AppDirect platform is a natural fit for providers looking to offer businesses a powerful yet easy-to-use solution to securely manage applications across mobile devices and the web.

As applications have evolved from primarily web-based to mobile or multi-platform solutions, app delivery and management challenges have also become more complex. The AppDirect platform solves these issues by providing sophisticated features that include single sign-on, identity management, central provisioning, and more. At the same time, AppDirect enables providers to deliver an intuitive end-user experience, which gives businesses an easy, cost-effective way to implement secure mobility solutions.

Key capabilities of the AppDirect platform include:

  • Identity management with single sign-on: One set of credentials allows end users to access and manage the same application across web and mobile versions.
  • Centralized provisioning: End users can rely on a single, centralized dashboard to provision both web and mobile apps across their companies.
  • Unified billing: End users receive a single bill for multiple applications, whether mobile or web based.

In addition, the AppDirect platform now offers several key capabilities geared toward mobile device management (MDM) providers. These include mobile license management, which gives MDM providers complete visibility into the number of licenses that have been provisioned via the AppDirect platform. This unique feature allows MDM companies to increase licenses in real time, helping them to boost revenue. Moreover, by partnering with AppDirect, MDM providers can gain a key distribution channel and extend their reach.

Earlier this year, AppDirect announced a partnership with Samsung to power its KNOX Marketplace. Utilizing many of AppDirect's mobile capabilities, the KNOX Marketplace serves as a comprehensive web-based portal for KNOX enterprise mobility solutions and other leading business apps, as well as tools for IT managers to provision and administer these products on employee mobile devices. AppDirect also recently announced $35 million in Series C funding led by Mithril Capital Management, a large investment that enables the company to continue its aggressive growth and product innovation.

About AppDirect
AppDirect is the leading cloud service marketplace and management company at the forefront of powering the global cloud economy. Its innovative platform powers the marketplaces of trusted companies around the globe -- including Samsung, Staples, Deutsche Telekom, FICO, TeliaSonera, Rackspace, Swisscom, Red Hat, Cloud Foundry, and more -- and helps connect more than 20 million users in 150+ countries to leading solutions such as Microsoft Office 365, Box, and Google Apps. Founded in 2009, AppDirect is based in San Francisco and has offices in London, Munich, and Montreal.

(1) "2013 multi-market BYOX (bring-your-own-anything) employee study," Ovum, June 5, 2013. http://ovum.com/press_releases/ovum-warns-byod-is-here-to-stay-and-urges-cios-to-respond-with-a-clear-strategy/
(2) Ibid.
(3) Gartner

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