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Family Express Automates Retail Fuel Pricing by partnering with PRICE ADVANTAGE

Midwest c-store chain partners with PriceAdvantage to control price changes from POS to the pump

COLORADO SPRINGS, Colo., May 7, 2013 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, announced today that Family Express, a recognized innovator in c-store retailing, has chosen PriceAdvantage SMART Fuel Pricing, to automate their process of implementing fuel price changes. This is another innovative way that Family Express uses technology to enhance overall operational efficiency and deliver outstanding customer service.

With the extreme volatility of the petroleum markets, and the necessity to remain competitive on an hourly basis, "PriceAdvantage will help us be more efficient in our daily operations by automating our process for implementing new fuel prices," said Tom Navarre, Vice President, Petroleum Marketing & Logistics.  "Further, this will give our store associates even more time to devote to outstanding, friendly customer service."

Chip Stadjuhar, CEO of Skyline Products, said, "We are thrilled that Family Express has chosen PriceAdvantage to support their store operations."

PriceAdvantage SMART Fuel Pricing™ is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback. 

About Family Express
Family Express is operating stores throughout Northwest and North Central Indiana. The company's business model is characterized by unique logistics. The logistics model consolidates 25 traditional DSD weekly deliveries into a single daily delivery achieving transportation efficiencies and unsurpassed freshness for perishables. Family Express delivers an outstanding customer experience through its "living brand." The company builds relationships with its customers through its friendly employees with inviting stores sporting an upscale colonial architecture, enhanced landscaping plans and sensitivity to the environment. Family Express goes to market with a family of proprietary brands including Java Wave gourmet coffees, Squeeze Freeze carbonated beverages, natural spring water, the Buzzed Energy drink, high quality milk products, ice and Cravin's Market, its private label  line of sandwiches and bakery products, including the iconic "Square Donut".

About PriceAdvantage
PriceAdvantage is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing™ allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process. Price Advantage is a division of Skyline Products, the leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. Company headquarters are located in Colorado Springs, CO. For more information, please visit www.sellmoregas.com or www.skylineproducts.com.

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

Price Advantage/Skyline Products Contact:
Jennifer Elting
Director of Marketing
[email protected]
719-466-0433

Family Express Contact:
Tom Navarre
VP of Petroleum Marketing & Logistics
[email protected]
219-462-0144 x 285

SOURCE PriceAdvantage

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