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Consumer and Retail Executives Get Smart on Big Data and Cloud Solutions

Under the Radar Conference: Consumerization of IT is April 26, 2012

SAN FRANCISCO, CA -- (Marketwire) -- 03/28/12 -- Consumer goods and retail executives are starting to get their hands dirty with big data and cloud technologies. Executives from Levi's, Nike, Coca-Cola and more are judging at the 19th semiannual Under the Radar Conference in Mountain View, CA on April 26. Once for the tech industry crowd only, this business development conference is getting attention from consumer facing leaders who are interested in discovering new innovation to solve their growing concerns around big data, cloud infrastructure, mobile security and more.

According to Tom Peck, Levi's CIO, "I'm always exploring developments in mobility, analytics, social shopping and new ways to speed-up infrastructure provisioning while reducing our storage and physical footprint."

Art King, Nike's Global Infrastructure Architecture Lead, is interested in investing in things that "make life better for the people" and "bring it to the mobile phone."

Alan Boehme, Chief of Enterprise Architecture at Coca-Cola is hoping to find new startups in "Mobile security, analytics, and social."

As web scale business grow, the cloud is demystified for consumers. Thus consumer brands see a big incentive to become early adopters of disruptive technologies that will rapidly grow their business.

Under the Radar, produced by Dealmaker Media, works with hundreds of executives from consumer, retail, finance, and technology companies in efforts to understand their business challenges and technology needs. The Dealmaker team vets hundreds of early stage companies from across the globe and hand selects the top 30 to present on stage to the expert judges looking to partner with, utilize, or acquire their technologies.

Judges and speakers include:
Alan Boehme, Chief of Enterprise Architecture, Coca-Cola
Tom Peck, CIO, Levi Strauss & Co.
Art King, Global Infrastructure Architecture Lead, Nike
Luke Rajlich, Distinguished Engineer, Zynga
Vitaly Gordon, Big Data Scientist, LivePerson
Peter Yared, CTO, CBS Interactive
Corey Szopinski, Creative Technical Director, CP+B
Jerome Labat, VP, R&D Cloud Automation Product Unit, HP
Yobie Benjamin, Global CTO & Managing Director, Citigroup
Steve Phillpott, CIO, Amylin Pharmaceuticals
Subbu Balakrishnan, Director of Technology, AKQA
Paul Payton, Chief Systems Engineer, VISA
Jason Collins, VP Emerging Technology and Innovation, Alcatel Lucent
Derrick Harris, Writer/Editor, GigaOm
Chris Weitz, Director, Technology Integration Technology Strategy and Architecture, Deloitte Consulting
Ping Li, Partner, Accel

Under the Radar Categories:

Mobile Security
Companies that extend access to enterprise applications on mobile devices as native apps and provide two-factor authentication service for scalable security.

PaaS (Platform-as-as-Service)
Companies that support Java, .NET, and other language based full featured PaaS solutions.

Cloud Services
Companies that foster cloud management by aggregating and tracking cloud expenditures, providing visibility across servers, and adding intelligence to systems data.

Data Analysis
Companies that easily aggregate and filter the content from social media as well as help businesses analyze and track their own internal data.

Performance and Monitoring
Companies with performance tools for scalable web architecture, cloud messaging and background processing, and software testing.

Database Scaling
Companies with memory-optimized database, real-time queries and scaling management.

Cloud Infrastructure
Companies that provide scalable operating system to manage regulated private and public cloud environments as well as high-performance Storage-as-a-Service.

About Under The Radar Conference:
The Under the Radar Conference is Silicon Valley's most effective innovation showcase and business development conference. Leading decision makers are brought together with pre-vetted startups that are disrupting the way traditional business is run. Through an intense vetting process, Dealmaker Media selects a handful of the industry's most compelling emerging startups to present to experts and CXOs looking to partner with, buy or acquire new technologies.

About Dealmaker Media
Dealmaker Media produces media and events that build relationships and foster advancement through knowledge sharing. Tech innovators, executives, and investors are connected with emerging trends at the intersection of technology and business. Dealmaker conferences, research, and publications provide industry leaders a forum for both discovery and dealflow.

More information is available at www.UnderTheRadar.com

For more information, contact:
Heidi Isern
Dealmaker Media
415-864-2885
Email Contact
www.undertheradarblog.com

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