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Intrinsyc Supports Launch of Next Generation Microsoft Windows(R) Embedded CE Technology

Intrinsyc to Showcase Expertise in Silverlight UI Development and Design at Embedded Systems Conference

BOSTON, MASSACHUSETTS -- (Marketwire) -- 09/22/09 -- Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of software solutions for mobile and embedded devices, today announced an expansion of solutions and expertise to help customers bring highly differentiated devices based on the next generation of Microsoft Windows Embedded CE, Windows Embedded CE 6.0 R3, to market faster.

As an early adopter of Windows Embedded CE 6.0 R3, Intrinsyc engineers worked to get up-to-speed on the new Silverlight for Windows Embedded user interface (UI) framework in conjunction with the official launch by Microsoft. As part of this effort, Intrinsyc has built up expertise in Silverlight for Windows Embedded UI development with engineering and design resources in Beijing and Vancouver to support global OEM development teams operating around the clock.

"Intrinsyc is providing customers with creative and innovative solutions for Silverlight for Windows Embedded application and UI development for embedded devices through engineering, products and tools," said David Manuel, Vice President and General Manager of Device Development Solutions, Intrinsyc. "With expertise in human factors and usability, we can build truly original Silverlight applications and UIs that deliver an outstanding user experience."

"Through the innovative Silverlight for Windows Embedded UI framework, the componentized, real-time Windows Embedded CE 6.0 R3 operating system delivers rich application experiences to assist OEMs in redefining the user experience and delivering connectivity to Windows 7-based PCs, servers and online services," Valerie Olague, senior partner marketing manager for the Windows Embedded Business at Microsoft. "We are excited to support Intrinsyc and our entire ecosystem of Microsoft partners participating in the Silverlight Partner Initiative in leveraging their expertise for the development of next generation specialized devices with rich, immersive user experiences."

The Intrinsyc Silverlight for Windows Embedded and Windows Embedded CE UI showcase will be on display in the Windows Embedded Partner Pavilion, booth #400 at ESC Boston September 21 - 24 in the Hynes Convention Center in Boston. The Intrinsyc Windows Embedded CE and Silverlight for Windows Embedded teams specialize in the development of small form-factor, connected ARM processor-based devices such as wireless health devices, consumer Internet devices (CID), e-readers and Personal Navigation Devices (PND) for OEMs requiring differentiation in their product lines.

The Intrinsyc Device Development Solutions group has the hardware and software expertise to provide assistance through the entire development cycle including concept design, proof of concept, prototyping, integration, testing, certification, final production and post deployment. Our experience, knowledge, and resources help customers deliver higher quality, mobile and embedded products and systems to market faster with reduced cost and risk.

The Intrinsyc team will be providing free half day "Jam Sessions" designed to deliver a detailed overview of Windows Embedded CE and Silverlight with a focus on each customer's specific needs. Participating OEMs can bring a specific Windows Embedded CE or Silverlight question to the session or use the session to shorten their learning curve. To request a free custom Windows Embedded CE and Silverlight Jam Session, visit www.intrinsyc.com/silverlight.

About Intrinsyc Software International, Inc.

Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile and embedded devices with faster time-to-market, higher quality, and differentiating innovation. Our customers and partners rely on our award-winning device development solutions and our industry-leading navigation software and LBS solutions. We globally support our customers with solutions that span all major mobile operating systems and platforms, including Windows Embedded CE and Windows Mobile, Android, BlackBerry, Linux and Symbian. Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada, with offices in China, Israel, Taiwan, U.K. and the United States.

Intrinsyc Software International, Inc.
Elizabeth Rosenbaum
Vice President, Corporate Marketing
[email protected]

Intrinsyc Software International, Inc. - Investor Relations
George Reznik
Chief Financial Officer
[email protected]

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